Want to know the quickest way to lose a customer for life? Break a promise you made regarding a product or service! Yes, the fact is that most clients have long memories, and a business that fails to keep its promises is almost surely destined for failure.
With 30 years of industry experience and 15 locations nationwide, InStaff specializes in uniting the promise makers in sales with the promise keepers in operations to ensure your clients leave satisfied and come back for more.
Promise Makers and Promise Keepers
Comprised of your sales team and anyone else who converses directly with customers, promise makers tell your clients what they can expect from you. On the other hand, promise keepers are the ones responsible for delivering on the vows made by the sales team. The operations stuff, product developers, and customer service team all make up your company’s promise keepers.
When something goes wrong, and customers are less than pleased, business owners must figure out whether the promise makers made a promise they shouldn’t have, or if the promise keepers failed to follow through on what they should have been able to achieve. As a business owner, you must ensure that promise makers and keepers are on the same page when it comes to communicating with customers and representing the company’s brand.
Treat Your Employees Like Clients
Of course, it’s pretty hypocritical to treat your clients one way and your employees another. If you want to train your staff to be promise keepers, start by treating your own employees with dignity and respect. Along with keeping your promises, take the time to reward workers for jobs well done. Additionally, you should offer plenty of opportunities for great employees to rise through the ranks.
Contact InStaff Today
As a business owner, you probably know that running a company isn’t just about making promises to your customers but also about keeping those promises. At InStaff, we specialize in both staffing and on-site business management to help ensure alignment between the employees in marketing and those in operations. Our goal is to provide the support you need to grow your business, without compromising on the values that helped make you a success in the first place.